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Writer's pictureAnjana Rajbhandary

LGBTQIA-owned beauty brands to support during Pride Month and beyond

Updated: Jun 20, 2024




Let’s go shopping!


June 1 marks the beginning of Pride Month, and we see rainbows everywhere. However, how many companies and brands are LGBTQIA-owned or support the LGBTQIA community?


Be an ally and give your money to these brands, which are owned and run by members of this community who continue to fight for visibility and rights all year round. Plus, these LGBTQIA-owned beauty products are truly unique!



In honor of Pride Month, Kevyn Aucoin Beauty continues its long-standing commitment to supporting the Hetrick-Martin Institute.


During June, Kevyn Aucoin Beauty will donate 5% of sales from select products up to $10,000.


I am a big fan of The Volume Mascara because it gives Instant volume, length, and intense pigments in a single stroke.










Natalie Gee created this beauty brand with her sisters to educate and create awareness for the LGBTQ community, being a member herself.


For June, Gee Beauty will donate 10% of all sales on their website to The Trevor Project. I love the Prime Skin by Gee Beauty, as this hybrid skin tint hydrates and adds a subtle glow to your skin.


It's available in 9 shades, and I wear Prime 3 (Light/Medium) as it adapts perfectly to my skin tone.












David Yi created Good Light, a line of products for everyone irrespective of gender identity. Everything in this brand is clean, vegan, and cruelty-free with 100% sustainable packaging.


I love that all the ingredients used are dermatologist-tested and hypoallergenic. You will love the Good Light Order of the Eclipse Hyaluronic Cream, which guarantees to leave your skin smooth and soft.



You have probably heard of Solawave 4-in-1 Radiant Renewal Wand, a Face Skincare Wand with Facial Massager, which can help reduce fine lines, dark circles, and puffiness while gently massaging your skin.


The brand's founders, Andrew Silberstein, and Eli Bailey, are both members of the LGBTQ+ community, and this year, for June, they are partnering with GLSEN and donating 10% of all sales to support their mission to create safe and inclusive schools for the LGBTQ+ youth.











Snif is a gender-neutral fragrance brand that makes terrific candles and perfumes at a price you can afford. It offers trial kits so you can try and see for yourself if you love it before you commit.


These fragrances are for everyone, and co-founder Phil Riportella said the LGBTQIA+ community inspired the brand. Their products are authentic and inclusive. My favorite is Sweet Ash, an earthy blend of juniper, fir balsam, and vanilla, which has a very calming vibe.






Co-founders Angela Ubias and Cary Lin created Common Heir to bring quality skincare products that are effective and plastic free, as the serums come in biodegradable capsules.


Common Heir partners with 1% for the Planet and Ocean Blue Project to donate $1 for every email sign-up. If your skin barrier is feeling a little meh, try the Ceramide Barrier Boost Serum, with restorative properties to rejuvenate and repair your skin.




Amy Erret created Madison Reed (named after her daughter) to give everyone the experience of luxury hair color at home that leaves your hair healthy and happy without damage. I am a big fan of the permanent hair color in Tuscany Brown, a beautiful medium golden brown that brightens my hair color without straying too much from my naturally dark brown hair. My hair feels so soft after every color and surprisingly doesn't feel dry even weeks after coloring it.




One of the favorite hairstylists of the Kardashians, Andrew Fitzsimons, developed his brand recently so everyone can have drool-worthy hair, and the products are available at Ulta.



As someone with super thin, fine hair, I love Andrew Fitzsimons HARD Strong Hold Hairspray for Maximum Control keeps my bangs perfectly in place in this extreme heat and humidity.




Enrico Frezza founded this LGBTQ+-led company, known for its best-selling acne dots, and the brand has committed to a $25,000 donation to The Trevor Project.


I have always loved the brand, and they are famous for the Acne Dots, which clear blemishes overnight. Still, my favorite product is the Peace Out Retinol Face Stick, with 3% encapsulated retinol to combat fine lines, wrinkles, and dark spots. Plus, it's so easy to travel with.







In 2004, Matthew Malin and Andrew Goetz co-founded this gender-neutral brand in the Chelsea neighborhood of New York City.


The brand is inspired by diversity and inclusivity and makes products for skin, hair, and fragrances for everyone, even those with sensitive skin.


I love the eucalyptus deodorant because it's effective, smells like I am constantly in a spa, and comes in 100% recyclable polypropylene packaging.




In 2008, makeup artist Shirley Pinkson created W3ll People with the help of co-founder Renee Snyder and dermatologist James Walker.


This EWG-certified brand promises products with the cleanest plant-powered ingredients that give real results.


If you're looking for a mascara to give you a long-lasting curl and definition, you'll love the Expressionist Pro Mascara. You'll look good while feeling good.






Founder Patrick Starrr created One/Size to redefine beauty, and it believes in driving kindness and meaningful connections. It is a makeup brand for everyone, and I must say, the products are impressive.


If you're a makeup fan and want it to keep looking perfect hours later, invest in On 'Til Dawn Mattifying Waterproof Setting Spray because it lasts 16 hours and keeps your skin matte with your makeup perfectly in place.













Josh Kilmer-Purcell and Dr. Brent Ridge created the largest goat milk-based skincare brand and named it “Beekman 1802” after the farm they moved to.


All the products are cruelty-free, and the brand believes in sustainability. One of the bestsellers, Bloom Cream Daily Face Moisturizer, is certified microbiome-friendly and promises healthy-looking, glowy skin.



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